January 29, 2014

Three RABEF leaders receive national honors, six area companies inducted to RABEF Honor Roll

At its January 29 Honor Roll event, not only will the Rochester Area Business Ethics Foundation induct six area companies into its society of ethically exemplary companies, three of its leaders – RABEF founder Alan Ziegler and RABEF board members Peter DeMarco and Robert Whipple – will be recognized by national organizations for their continuing influence and activity in the field of business ethics.

The annual event, at The Wegmans School of Pharmacy Atrium at St. John Fisher College from 4:30 to 6:30 pm, will induct the six finalists and recipients of the 2013 Ethie Award into the RABEF Honor Roll:

·         Saelig Company Inc.
Optimation Technology, Inc.
Martino Flynn LLC
Rochester Rotary Club
Zaretsky and Associates, Inc.

“Whether finalist or recipient, these six companies are truly outstanding examples of Rochester-area companies that make good business ethics a priority and that benefit both in an enhanced reputation in the community and an improved financial bottom line,” said RABEF Board Chair Rich Anderson.

Including the 2013 recipients, there are 49 companies memorialized by the RABEF Honor Roll.  Honor Roll companies, spanning 11 years of Ethie Awards, have set themselves apart from their competition by educating, promoting, celebrating and supporting ethical business cultures, and upholding ethical standards in the Rochester business community.

Other highlights of the Honor Roll event include “Continuing the Ethical Conversation,” an audience interactive presentation/poll on current issues in business ethics conducted by Jim Nortz, Executive Vice President of the Pittsford-based Institute 4 Priority Thinking.  

Being a Difference Award:   Alan Ziegler
Established in 2006 by the National Association of State Boards of Accountancy and its Center for the Public Trust based in Nashville, Tennessee, the Being a Difference Award honors individuals for their exceptional contributions to ethical leadership in business. According to NASBA CPT, Being a Difference Award recipients do not simply aspire to make a difference – they are Being a Difference in their careers and other endeavors by embodying the very best in principled behavior and integrity.

For the 2012-2013 NASBA CPT award cycle, one of the recipients is Fairport, NY resident Alan Ziegler, president of Futures Funding Corp., a past national president of the Society of Financial Services Professionals, and founder of the Rochester Area Business Ethics Foundation. He is the first recipient of the national Being a Difference Award from the greater Rochester area.

Ziegler is a life-long Rochester resident who is active on a number of community boards of directors and non-profit organizations, including Highland Hospital and Keuka College.  The jewel in his crown, so to speak, is the Rochester Area Business Ethics Foundation, which he founded in 2003 and which has become a visible and significant force in promoting business ethics in our community.  www.rochesterbusinessethics.com

Presenting the award to Ziegler at the Honor Roll event is Alfonzo Alexander, President, NASBA CPT and Chief Relationship Officer, NASBA.  www.centerforpublictrust.org

Past recipients of the Being a Difference Award have spanned the spectrum of Fortune 500 executives to individuals who have worked courageously, but quietly, in support of the public trust. A total of 16 honorees have been named since the program’s inception, coming from firms such as Best Buy, Pitney Bowes, Kimray, Inc., and The Aerospace Corporation.

Top 100 Thought Leaders in Trustworthy Business:  Peter DeMarco and Bob Whipple
Trust Across America-Trust Around the World (TAA-TWA), global leaders in organizational trust, has selected 2014's Top 100 Thought Leaders in Trustworthy Business, experts who can collectively transform the way organizations do business. TAA-TAW received hundreds of nominations from around the world. The list was narrowed through an extensive vetting and independent judging process. trustacrossamerica.com

Among the 2014 Top 100 is RABEF board member and Fairport, NY resident Peter DeMarco, the founder and president of Pittsford-based Institute 4 Priority Thinking®, which helps leaders and their teams achieve significant performance improvements while reducing risks and embedding ethical power into decision making at all levels.

DeMarco also facilitates leadership and ethics education programs for nonprofits, for-profits and top business schools. His work includes turnarounds, crisis intervention, and helping organizations work through complex regulatory demands. www.prioritythinking.com

Also named to the 2014 Top 100 Thought Leaders in Trustworthy Business is RABEF board member Robert Whipple. The Hilton, NY resident is CEO of Leadergrow Incorporated, an organization devoted to the development of leaders. Also known as "The TRUST Ambassador,” Whipple is a nationally recognized consultant, author and teacher, and an expert at helping organizations build higher levels of TRUST. He’s the author of three books including Leading with Trust is like Sailing Downwind. www.leadergrow.com

According to TAA-TWA executive director Barbara Kimmel, "The honorees are inspiring organizations to look more closely at their higher purpose...to create greater value for, and trust from, all of their stakeholders. They understand that trust is an asset that can leverage real business gains. We congratulate all of our honorees whose work is shining a spotlight on the importance of trust and providing a roadmap for others to follow."

DeMarco and Whipple’s inclusion in the TAA-TWA 2014 Top 100 Thought Leaders in Trustworthy Business will be announced at the RABEF Honor Roll on January 29th.  The full list of Top 100 Thought leaders can be found at www.trustacrossamerica.com/offerings-thought-leaders-2014.shtml

Trust Across America-Trust Around the World is a program of Next Decade, Inc., an award-winning communications firm that has been unraveling and simplifying complex subjects for over 20 years. TAA-TAW provides a framework for organizations to improve trustworthy practices, as well as showcasing individuals and organizations that are exhibiting high levels of trust and integrity.


Media Contact:
Bob Loeb, Robert Loeb Communications